Davines in Reading
 
 

BETTER FOR YOUR HAIR.
BETTER FOR THE PLANET

We partner with Davines because
their values align with ours.

Their products are created using 100% renewable energy and formulated with natural, highly biodegradable and mostly plant-based ingredients. Davines also prioritises minimal, recycled and bio-based packaging, supports environmental projects, and is now investing in regenerative farming to help restore soil and biodiversity.

By working with Davines, we can offer high-performance haircare while reducing our impact on the planet.

 
 

 
 
AT DAVINES, WE BELIEVE THAT LIVING A BALANCE OF BEAUTY AND SUSTAINABILITY, WHAT WE CALL “SUSTAINABLE BEAUTY,” CAN IMPROVE OUR LIVES AND THE WORLD AROUND US.
— Davide Bollati, President
 
 

 
 
Essential Haircare products

ESSENTIAL HAIRCARE

"Experience the luxury of Davines Essential Haircare, an Italian-crafted range rooted in tradition and advanced cosmetic science. Every product family features a hero ingredient sourced from a specific Slow Food Presidium farm—like the antioxidant-rich Fiaschetto Tomato in NOUNOU or the illuminating Salina Caper in MINU. These plant-powered formulas are entirely sulfate and paraben-free, designed to treat specific hair concerns while protecting endangered plant species from extinction."

 
OI Haircare products

OI HAIRCARE

Say goodbye to frizz and dullness with Davines OI, the award-winning range designed to transform your hair into its most radiant version. powered by antioxidant-rich Roucou Oil. Sourced from the Amazon rainforest, this 'lipstick tree' extract is 100 times richer in beta-carotene than carrots, providing a powerful restructuring action that protects hair from UV rays and environmental aging.

Ideal for everything from fine to coarse textures, these products focus on three pillars: extraordinary shine, silk-like softness, and hair structure protection. Infused with nourishing oils and advanced antioxidants, the OI ShampooConditioner, and Liquid Luster provide deep hydration and thermal protection, making them the ultimate daily ritual for healthy, voluminous, and head-turning hair.

 
NaturalTech products

NATURALTECH

Davines Naturaltech combines nature and science to treat common scalp and hair concerns such as dryness, oiliness, dandruff and hair loss.

Formulated with sustainably sourced ingredients and advanced research, each product works to restore balance while remaining gentle on the scalp and hair. Free from sulphates and parabens, Naturaltech treatments are designed to work alongside a relaxing in-salon massage ritual, enhancing both results and the overall experience.

 

THE CIRCLE CHRONICLES

TARGETED CARE. FAST RESULTS.

Davines The Circle Chronicles are quick, targeted hair masks designed to treat specific hair and scalp needs.

Each mask uses active ingredients to deliver focused results, from deep nourishment and repair to detoxifying the scalp and refreshing tired hair. Designed for modern routines, they work in 15 minutes or less and can be used individually or multi-masked across roots, lengths and ends for personalised care.

 
More Inside range products

MORE INSIDE RANGE

More Inside is a range of versatile, essential styling products for every kind of look.

They are a paraben free styling line to shape your creative expression. Designed to either be used on their own or layered together, they are all formulated to enhance styling and finishing performance. No matter which products you use, the result is defined, bouncy hair, with minimum product residue.

From short, spiky hair to the longest locks, there's a styling product in the More Inside range that can work for you. Styling gels and moulding clays create strong definition, hairsprays offer a variety of hold, and finishers like ‘This Is A Shimmering Mist’ give you the perfect final touch.

 
Pasta & Love range

PASTA & LOVE

Presenting the first Davines shaving line: for the man who loves to live well and take care of himself, carving out high quality spaces among the frenzy of modern life. A man who, in every corner of the world, celebrates the beauty of life.

Pasta & Love winks with irony at two of the symbols that most characterize “Italian-ness” in the world: good food and love. It ensures a professional shave, made with excellent sustainable products that enhance your shaving experience.