THINNING hair or loss of density

When you start loosing your hair or there is no shine or luster in your hair, then it means that your hair is not getting proper care. The hair follicles are becoming blocked and so are not allowing the old hair to fall out, which prolongs the Telogen Phase and can damage new growth. So after some time your scalp becomes smooth and you lose some of your hair density.

Reasons for Clogged Hair Follicles

Excessive Testosterone: There are many reasons of your hair follicles becoming plugged and the first one is that when there is excessive build up of testosterone in blood converting over to DHT (Dihydrotestosterone) and plugging up your hair follicles.

Artificial Cleansers and Conditioners: When the hair follicle releases extra sebum it deposits on the scalp. Here, it will combine with product chemical remains such as silicones and petroleum's, these chemicals combine with sebum to plug up your follicles which contain unnecessary artificial chemicals that stay on your scalp and are inside your follicles. This combination results in the fine coat called acid mantle. This coat is the main culprit for clogged hair follicles.

Excess of Sebum and Dead Flakes: The third reason is that the unnecessary discharge of sebum and scalp flaking combining together to form a hard material that plugs up your follicles. Excess of oil is secreted by sebaceous glands that form a coat around the hair follicles. The sebum then travels through the pores to the outer skin surface and comes in contact with lipids and sweat. This can also form a acid mantle coat that blogs the hair follicles preventing new hair growth.

How to Prevent Clogging of Hair Follicles

Using naturally based products the contain no Toxic chemicals. It needs to break down the existing build up that is preventing the natural growth cycle. The IRT system is very effective in achieving this with an intense daily leave-in treatment for thinning hair that helps stimulate the scalp, boost the natural growth and allow the hair cycle to continue and return to the Anagen Phase.

The IRT shampoo should be left on for 2 -3 minutes to allow it time to gently breakdown any buildup and penetrate and nurture the scalp while helping boost natural hair growth. The Rosemary and Mint provides a quick pick-me-up while also delivering an intense clean to your scalp.

Alan Short


Alan Short
REJUVENIQE™ Oil is Liquid gold


REJUVENIQE™ Oil is suitable for men and women. It’s the oil of all oils! I can’t get enough of this REJUVENIQE™ Oil Intensive. Its key ingredient is Abyssinian Oil, which creates a unique molecular-structured product that mimics the body’s own natural oils to visibly replenish and repair, with instant as well as long-term age prevention benefits, for both hair and skin.

Nourish and energies your scalp with an invigorating blend of more than 13 Natural Plant and Essential Oils rich in omega fatty acids, antioxidants and nutrients highly compatible with the skin and hair. This unique, proprietary formula helps repair and protect against oxidative stress and adding body. As a result, the hair looks instantly healthier with long-lasting shine

The product packaging is well presented in a heavy and well-made container. It uses a dropper with a pump to dispense the product, which is perfect by allowing you to use the correct amount every time and is also ideal for sanitary reasons.


Pre-shampoo treatment


This will rid the hair of unwanted sebum, this can be down to leaving it to long between washes or by using a sulphate product that caused overactive sebaceous glands.


The oil compounds in REJUVENIQE™ Oil will bind its self with your (Sebum)natural oil compound.


Apply a generous amount to dry or damp hair and scalp with a light massage. Leave on for 15 minutes and give another massage of your scalp and rinse thoroughly. Shampoo and condition as usual.

Intensive hydration treatment


This is will hydrate dry scalps and nourish your hair while protecting it from root to tip. This will improve on scalp health and increase healthy hair growth.


It’s unique anti ageing properties consisting of 14 different oils, omega fatty acids, antioxidants and nutrients.


Apply a generous amount to damp hair and scalp. Place a warm, moist towel around the head and leave on for 30 minutes. Massage for 3 minuets and rinse thoroughly. Shampoo and condition as usual.

Anti-frizz treatment


To tame unruly or dehydrated hair and hair that suffers from static or control.


You have anything from 3 - 10 layers of cuticles. It protects the cortex. The cortex is what gives hair volume and also controls flexibility and elasticity. If the hair cuticle is damaged, the structure no longer holds the hair together and the hair breaks down and splits and causes the hair strand to become porous, leaving the hair coarse which in turn gives it an inconstant finish on styling and colouring.


Apply one to two drops to the hair before and after styling, concentrating on the mid length to ends.


Facial moisturiser


Improves texture and tone of the skin, improving the look of the skin by demonising fine lines and wrinkles.

It pulls out grime from the pores, making them appear smaller; calms sensitive skin and smooths dry patches;

Overall providing instant hydration, protection and balance. They also help to fortify and strengthen our own natural skin barrier.


REJUVENIQE™ Oil is packed with antioxidants, which prevent further aging, hydrating omega-3 fatty acids, making it is a good choice for sensitive skin.

Because oils are lipophilic, they can penetrate deep into the skin, trapping water and other moisturising goodness in, while keeping toxins, free radicals and the effects of pollution out.


Apply morning and evening to face, neck and décolleté prior to moisturiser, concentrating on problem areas.


  • Mix a pea-size amount with conditioner or masque for added nutrition, protection and shine.

  • Once you’ve applied blow out cream through out your hair, add a drop of oil into remaining blow out cream on your hands and spread through length and ends.

  • Great for all areas of the body that are prone to dryness, such as cuticles, nails, elbows, knees and heels.

  • For their 101 uses follow the link


Limnanthes Alba (Meadowfoam) Seed Oil, Crambe Abyssinica Seed Oil, Camellia Oleifera Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Daucus Carota Sativa (Carrot) Seed Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adansonia Digitata Oil, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Gardenia Tahitensis Flower Extract, Moringa Oleifera Seed Oil, Caryocar Brasiliense Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil.

Alan Short


Alan Short
Store brought Vs Professional products

It’s a question I get asked a lot and decided to finally address it. 

I’ve been a professional hairdresser for 22 years and not only do I have a passion for my craft,  I’m just as passionate about the science of hair and how hair products help to achieve and maintain healthy hair.

I’ve heard people say that both professional and none professional products have the same ingredients or they are similar.  Yes they maybe similar to some professional products but not the same at all and some professional products are leaps and bounds away from store brought products i.e Supermarkets, Boots, Lush, Superdrug and even Sallys to name a few.  Even some professional products are not great, especially if a name has been put to endorse a product, you got to be very carful not to get sucked into advertising or miss leading wording or claims.   So let me explain.

Take makeup as an example.  You wouldn’t purchase a value brand and expect professional results.  They maybe similar but they are different in every other way.  Why is this?  Because of the amount of quality ingredients and research that has been invested into producing a premium product.

Shampoo works in the same way but we’ve been duped by advertising.  We have grown up being fed false information. 

Cheep products contain things like non-soluble silicon’s.  Which are very different to more expensive soluble silicones which break down with water. My preference is to use products with no silicones at all.  Store brought products will contain non-soluble silicon’s that will coat the hair giving the illusion of silky soft,  smooth,  shiny and strong hair which basically means it leaves a film of plastic on the hair.

The worst is that they also coat the scalp,  this is a worry as when it builds up on the scalp it can stop the natural hair cycle of letting old hair be released,  which can prevent  new hair from growing which In turn affects the hair bulb.  Leading to one of the issues of thinning hair.

“My hair is greasy”  

This is often due to shampoo being too harsh often due to sulphites or another hash cleansing agent.  These will rid your scalp of any sebum ( natural oil) and cause your sebaceous gland to try and compensate for what has been taken away,  thus giving you greasy hair.  This then becomes a vicious cycle of needing them again to rid your scalp of the excess sebum.

It will also dry your hair out and cause huge colour fade. You’ll then try to rectify the issue with conditioner which will coat your scalp and hair in a thick non-soluble silicone and make it lank, lifeless and you’ll soon need to wash it again!

The normal reaction to this, is to then go for a shampoo that has a specific purpose. Sometimes this is needed,  but that is more the exception rather than the rule.

 Greasy hair.  These shampoos will often be a lot harsher and you probably best off with a good well-balanced professional shampoo,  which can take between a week and three months to recover from what you last used on it.

 Sensitive scalp.  Again a well-balanced professional shampoo with a good PH level,  no hash ingredients and perfumes will normally be the solution. 

 Dandruff.  Often a dry scalp being white flakes are confused with dandruff.  Dandruff is fungal and is often yellow in colour,  looks like cradle cap.  This is due to years of false advertisements playing on our insecurities.  
If it is dry then a dandruff shampoo is the worst thing to use.  Your scalp needs moisture and not using hash cleansing agents.  

You’ll also have the illusion that your hair is protected while using these store products from heat damage and that you are strengthening your hair when you’re mostly coating it in a plastic film. 

This will massively limit your options when it comes to colour change. What you can do in regards to e.g lightening your hair will not stand the test of time even if it looked ok leaving the salon. The hair structure needs to be feed within to allow chemical process to be carried out, not just using products that give the illusion of healthy hair.

“My shampoo stopped working after a while and I need another brand”  

Shampoo doesn’t stop working.  Your hair needs may change but it can’t stop working.
Certain products will create a build up over time. Then you’ll notice it and not be happy but that means it was never working,  it was only ever heading for one outcome being disappointment. 

Professional products are designed with the idea that a professional will pick the exact products for your hair type and need.  In time you need to change because its done its job i.e made your hair stronger and now you can retain moisture so you use a hydration product instead, if that was required.

“Great hair doesn’t happen on its own! What you put in you get out!”

The choice is yours and we all value things differently.  If we look after our selves in every other way,  why do we cut corners with our hair and then complain that we have weak, damaged,  dry,  frizzy and unmanageable hair?
Only way for healthy hair is to eat well, have regular cuts every 6 weeks and use great products.

Store hair care products are a false economy! They tend to contain round 80% water and 20% product.  While the professional products I use only contain 40% water and 60% product.  With a small amount of product going a very long way! 

Especially when there are detox products that have a unique way to remove dirt and grease leaving the scalp and hair in great condition.  

How much do you use?  When we use the right products, e.g with active naturally based working ingredients in the right way,  the results are amazing!
I tend use less than 10 pence amount of shampoo and only 5 pence amount of conditioner. Great products go along way. 

Your hair will grow and you’ll have overall longer, fuller, stronger, younger healthy hair from root to the very end.  It will be manageable,  easy to style and by listening to your professional hairdresser can look fantastic every day!

“It’s the best accessory you will wear every day, why wouldn’t you invest in it” 

Who’s got time for bad hair! Believe in your hairdresser, it’s not only about the cut it’s about the condition and health of your hair we want you to have.

Alan Short

Alan Short